Create Long Conversations NOT Short Term Statistics

Just a short note on proper use of solutions. When adopting new social media tools to engage with your audience it is important to realise that you should be creating an environment that fosters long term communication, as opposed to short term promotion.

You must engage with the audience in two way conversations. If you do not have the time to invest in these communications, then you are probably better off not starting in the first place. You must commit to investing the necessary resources to truly exploit these channels. You can effectively promote events, products etc., but only as part of a broader ongoing conversation between all those that choose to participate.

That’s the important point – people “choose” to engage. You are not pushing information to them and they are not pulling information from you. Everyone is engaged in a social interaction that everybody benefits from in their own way. At a most fundamental level it fulfils our need to belong and communicate with others.

Here’s an interseting article on the subject.

Conor