Facebook stats for Ireland - March 2010

Recently facebook shared some Irish info and stats with us. Outlined below are some of the highlevel numbers. The gender and sex numbers are 2009, however the usage numbers are from March 10. 

The key number that pops out to us is that 847,000 people visit Facebook every day in Ireland. That is a pretty large number and stacks up favorably against the reach of any traditional media medium. Granted the reach is highly segmented, but that has both pros and cons. No matter what way you work the numbers there has got to be only one conclusion. A brands facebook strategy has to be top of the shopping list for the remainder of 2010.

Some of the interesting stats are as follows: 

• Active Users - 1.45m 
• 847k active daily users
• 83% of users come back to facebook every week
• 73% penetration of the online population
• 55 / 45    Male  / Female 
• 27% of users are > 35 years of age 
• 35% of users are 25 - 34 years of age

Declan

(consent received from facebook to publish the above stats)