Hey! Don’t Spam My Wall.

Facebook yesterday announced some welcomed changes to their policies around publishing to users’ walls. We welcome them - but others may not be so all embracing. We consider user wall posts from apps to be the holy grail of user generated social marketing. Their integrity should be protected at all costs. 

The policy changes basically state that you can Not post to a user’s wall unless they click a button confirming it. Exceptions are made for certain apps that have a fundamental need to auto-publish to your wall e.g. an application that integrates with twitter to republish your tweets to your wall. 

I can hear developers and marketers complaining in the corridors - “I can’t believe we have to get the user to allow every post”. Wrong folks! If that’s the way your thinking, stop now. The conversation that should be “we really need to make sure our app/content is compelling enough to make our customers want to post it”.

People never deliver ‘word of mouth’ without knowing they are doing it, so why should it be any different on Facebook? 

Conor