To like or not to like. Some recent Facebook text changes

Facebook recently announced a change to the text description of “fan”.  Any call to action  / fan buttons will now be “like” instead  of “become a fan”.

It’s all a bit confusing. Whilst it sounds straight forward on the face of it, there are numerous connotations for news feed descriptions and comparisons to the native facebook engagement ads.

We welcome any move to increase the popularity of facebook fan pages by making it easier for fans to engage.  On the flip side there is a decent chance that users will get confused between “like a fan page” and “like” a status update.

By increasing the popularity of fan pages the power of the medium will increase substantially from an advertising perspective. The potential cost of all this is an ever increasing amount of news feed content. No doubt facebook have some better algorithms on the way to filter same.

The medium term impact that this will have on facebook SEO and organic SEO is not known.

The official FB communication of this change can be seen here.